Accounts and shops: how Martiqo is organised
Last updated 7 November 2026
On most marketplaces you have an account, and the account buys or sells. On Martiqo your account is only the login: everything else — buying, selling, orders, invoices, statistics, reputation — belongs to a shop. Every account owns at least one shop, every shop can buy, and selling is switched on per shop.
In 20 seconds: account = login · shop = who buys or sells · every shop buys · any shop can also sell · one account can own many shops, some buying only, some buying and selling · each shop has its own invoice identity, orders, statistics and reputation.
The model
| Account | Shop | |
|---|---|---|
| What it is | Your login (email and password, or Google). | A named entity that buys and, optionally, sells. |
| How many | One per person. | As many as you need — at least one. |
| Legal identity | None. | One invoice identity: you as an individual, or a business. |
| Buys | No — you choose which shop you "buy as". | Yes, always. |
| Sells | No. | Optional: switch selling on per shop (subscription + Stripe onboarding). |
| Orders, invoices, messages | — | Per shop, as buyer and as seller. |
| Statistics | — | Per shop: dashboard, order history, visitors, Buy-button results. |
| Reputation | — | Per shop: a buyer level and a seller level, built from completed orders. |
| Public page | — | When you make the shop public: martiqo.com/shop/your-shop-name. |
Why Martiqo works this way
- The buyer is a legal person too. A seller must invoice the right entity and ship to the right address. A shop carries exactly one invoice identity, so a purchase for your company and a purchase for yourself never get mixed up — you simply buy as a different shop.
- Selling is the same thing with more switched on. A shop that buys today can start selling tomorrow without a new account, a new identity or losing its history: enable selling, choose a plan, finish Stripe onboarding — and keep buying with it.
- Everything is accounted per shop. Orders, invoices, statistics, reputation and — for sellers — subscription and Stripe account are all per shop, so a business with two brands, or a person with a side business, keeps clean books for each.
What every shop has
- a name and, once you make it public, an address
martiqo.com/shop/…; - one invoice identity (individual or business) with its address and, for businesses, VAT status — used for your invoices as a buyer and for your seller profile;
- its own orders — those it placed as a buyer and, if it sells, those it received — with messages and invoices;
- its own reputation: a buyer level and a seller level that grow with completed orders and are shown on orders;
- if it sells: a subscription plan (product capacity), a Stripe account, listings, a storefront, a dashboard with statistics, and its own VAT and invoicing settings.
A buyer-only shop
To order anything you need at least one shop. Creating one takes a minute: create your invoice identity under Manage invoice identities, then add the shop under Manage shops without ticking Enable selling. A buyer-only shop has no subscription fee and no Stripe onboarding; Stripe saves a payment card during creation, which is used only if the shop later subscribes to a selling plan. When you add items to the cart or press Buy now, you choose which of your shops you Buy as.
Turning selling on for a shop
Any shop can start selling at any time — on its shop page, Enable selling: choose a plan, complete Stripe onboarding, add products, make the shop public. Nothing changes for buying: the same shop keeps its buyer history, keeps placing orders and keeps its buyer level. Details in the seller journey.
Note
One limit: once a selling shop has a verified Stripe account, its invoice identity cannot be switched to a different legal entity. To sell as another entity, create another shop.
Several shops on one account
Typical set-ups:
| Situation | Shops |
|---|---|
| A private person who only buys | 1 buyer-only shop (you). |
| A freelancer who sells services and buys supplies | 1 shop that buys and sells (you as an individual, or your sole-trader business). |
| Someone who buys privately and runs a company shop | 1 buyer-only shop (you) + 1 selling shop (the company) — you choose which one buys each time. |
| A company with two brands | 2 selling shops, each with its own name, listings, dashboard, subscription and Stripe account, under the same invoice identity or different ones. |
Each selling shop pays its own subscription and has its own Stripe onboarding; the free period of a campaign may apply to the first shop on an account only — see Active programs and campaigns. You switch between shops from Manage shops; the seller dashboard and the orders pages let you pick the shop you are looking at.
Frequently asked questions
I only want to buy. Do I really need a "shop"? Yes — but a buyer-only shop is just the holder of your name, address and invoice details, free of charge. Think of it as your customer profile; the word is the same because the same object can later sell.
Can a selling shop buy? Yes. Every shop buys; selling is an addition, not a mode switch.
Can two of my shops share an invoice identity? Yes — for example two brands of the same company. Each shop still has its own orders, statistics and reputation.
Can I move a shop to another account? No; shops belong to the account that created them.
Where do I see statistics? Per shop: the seller dashboard for a selling shop (orders, revenue, listings, visitors, Buy-button results) and the orders pages for every shop.
Does my reputation follow me across shops? No — levels are per shop, because they measure that shop's completed orders and disputes.
Next steps
- How Martiqo works — roles, orders, money and fees.
- Buyer journey · Seller journey.